Theme
Formalizing Africa's Creative Infrastructure
Africa's creative sector has talent in abundance. What it has lacked, and what is now being built, is the formal architecture beneath it: the financing structures, the distribution networks, the IP frameworks, the training pipelines and the industry standards that allow individual brilliance to become sector strength.
In Lagos, over three days, we bring together the designers, operators, investors and policymakers who are already at work building this infrastructure, to compare notes, identify the gaps, and make the connections that move the sector forward.
Six editions across Nairobi, Mauritius, Lagos and beyond. Every gathering brings together the founders, investors and creative directors who are actively building this sector.
Six strategic pillars define each edition. The conversations that move the sector, not the ones that merely describe it.
MICE & Business Events
Connecting the people and organisations shaping the business events landscape — from conferences and exhibitions to incentive travel, destinations and convention bureaus. Explore new markets, strengthen destination competitiveness and unlock opportunities for growth across the global events economy.
Creative Industries & Experience Design
Celebrating the creative minds who transform ideas into memorable experiences. From creative direction and design to entertainment, floristry, production and experiential agencies — exploring how creative excellence, intellectual property and commercial thinking can build distinctive experiences and sustainable creative businesses.
Social Events, Hospitality & Celebrations
Bringing together the professionals who shape exceptional celebrations and hospitality experiences. Through conversations on service excellence, entrepreneurship and profitability, this pillar explores how planners, venues, caterers and luxury experience providers can raise standards, build stronger businesses and deliver lasting value.
Leadership, Enterprise & Investment
Where industry leadership meets enterprise ambition and investment opportunity. Bringing together founders, executives, investors and corporate decision-makers — examining the strategies, governance structures and partnerships that enable businesses to scale, attract capital and compete in a changing global marketplace.
Technology, Innovation & Sustainability
Exploring the ideas, technologies and practices redefining how events are designed, produced and experienced. From AI and event technology to digital experiences and sustainable production — discover new ways to improve efficiency, create value and build more resilient, future-ready businesses.
Talent, Education & Industry Development
Investing in the people and institutions shaping the industry's future. Bringing together educators, emerging professionals, mentors and industry associations — focusing on practical skills, professional standards and leadership pathways that support talent development and strengthen the industry for generations to come.
Design founders, hospitality executives, creative directors and sector investors. The same room, three days.
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Atinuda 7.0 · Lagos · 2027
Lagos is where the continent's fashion, hospitality, design and events sectors concentrate. Atinuda 7.0 brings their founders, creative directors and investors into one room for three days.
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