Delegates
Attend Atinuda 7.0
Five passes, from the main-stage programme to the full programme and the Private Executive Leadership Session.
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Atinuda 7.0 · Lagos · 5–7 October 2027
The Architecture of Scale
Atinuda 7.0 is a leadership conference for Africa’s experience economy, bringing the founders, executives and investors who shape how the continent hosts and celebrates to Lagos for three days.
About the theme
The 2027 theme
Africa’s experience economy has the talent. It is still building what sits beneath it: financing, routes to market, intellectual property, training and shared standards. Tomorrow, Now brings together the people who can build them, and asks them to begin in Lagos.
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The programme
Main-stage conversations across six pillars, practical workshops, and smaller sessions in the Roundtable, Future Lab and African Room. Two evenings bring everyone together: the Azizi Welcome Cocktail and the Executive Dinner Gala.
See what each pass includesThe conversations
The programme is built around six pillars, each a part of the experience economy and the people who lead it.
Pillar 01 / 06
New markets and destination competitiveness.
For the people behind conferences, exhibitions, incentive travel, destinations and convention bureaus, and the markets they are opening across the global events economy.
Attend Atinuda 7.0
Pillar 02 / 06
Creative excellence and commercial thinking.
For creative directors, designers, producers, florists and experiential agencies building lasting businesses on their ideas and intellectual property.
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Pillar 03 / 06
Service excellence and lasting value.
For planners, venues, caterers and luxury providers raising the standard of celebration and hospitality, and the profitability behind it.
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Pillar 04 / 06
Strategies to scale and attract capital.
For founders, executives and investors working on the governance, partnerships and capital that let a business grow and compete abroad.
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Pillar 05 / 06
Future-ready businesses and new efficiencies.
For anyone rethinking how experiences are designed, produced and delivered, from event technology and AI to sustainable production.
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Pillar 06 / 06
Skills and pathways for the industry’s future.
For educators, associations, mentors and emerging professionals building the skills and standards the industry will rely on.
Attend Atinuda 7.0
Take part
Delegates
Five passes, from the main-stage programme to the full programme and the Private Executive Leadership Session.
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Sponsors
Bring your brand into the programme and its evenings, alongside the leaders of the sector.
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Partners
For institutions, associations and media building the sector with us.
Become a partnerVoices of past editions
Preston Bailey, David Tutera, David Stark, Marcy Blum and TY Bello are among those who have spoken at Atinuda. The 2027 voices will be announced through the year.
Membership
Members receive the first invitation to every edition and meet at dinners through the year, so the conversations started in Lagos carry on long after October.
Discover the Circle